• Perform Like a Pro
    Get The Focus Everybody Wants

    Perform Like a Pro

Be a reliable member to your team
Improve your accuracy
Save time & money

The Optify Difference

Fast and free delivery

Our close ties to the most advanced fulfillment partners in Europe enable us to ship out same day if ordered before 2:30 PM CET and free of charge for you on orders over 100€. Returns are stress free.

Exclusive products

We teamed up with the world's leading manufacturers to bring you advanced technology unavailable to the masses. You won't find them anywhere else. Be ahead of the competition.

High end quality, reasonable price

Our relationships inside our industry allows us to sell premium products at reasonable prices. The biggest brands are not always the best, that's why we are proud to work with smaller companies as well.

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Who We Are

We know how hard it is to focus under pressure. As we come from a law enforcement background, consistency was always a top priority for us. Word of mouth was our main method for finding the very best of optical devices out their. Through years experience and training we know what makes the difference: Precision. With Optify we want to bring it to the next level, because we know, with great optics comes great success.

The Optify team consists of highly trained individuals from a military and policing background and for many hunting is a passion. Located in Switzerland, we work with top level manufactures around the globe to ensure you the most advanced optical devices and instruments available today.

Experience is key when putting together our product portfolio, that is why we offer a preselected range of products that we would use ourselves.

We carefully consider the value to cost ratio, durability, ruggedness and overall performance before we put anything into our store

Every day we try our best to over-deliver in terms of quality, customer service and product availability. We want to make you highly satisfied, so that you can rock the field. We wouldn't let a team member down.

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Who needs it?

For those who stand their ground. For those who loves the challenge. For those who fight for what they believe in. For those who stand up for the voiceless. For those who are constantly on a journey. This is for you.


If certainty is required.

Long Range Sharpshooters

If precision is your game.

Sporting Marksmen

If you are competitive by nature.

Military Personnel

If you are a high achiever.

Police Men & Women

If you protect and serve.

How it works

Find your product

Browse our collections. Chances are you won't need long to find a winner.

Make sure it's right for you

Talk to us online or over the phone or visit a local partner. You deserve real experts.

Get it home

Order directly through our online store or pick it up locally at one of our partners nearby.

Tell us what you think

Write a review. We would love to know what your experience is.

Refer a friend

Get a 5% discount code for both of you. Sharing is caring.

Our Partners

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