• Perform Like a Pro
    Get The Focus Everybody Wants

    Perform Like a Pro

Be a reliable member to your team
Improve your accuracy
Save time & money

The Optify Difference

Fast Delivery

Our close ties to the most advanced fulfillment partners in Europe enable us to ship out same day if ordered before 2:30 PM CET and free of charge for you on orders over 100€. Returns are stress free.

Exclusive Products

We teamed up with the world's leading manufacturers to bring you advanced technology unavailable to the masses. You won't find them anywhere else. Be ahead of the competition.

Affordable Pricing

Our relationships inside our industry allows us to sell premium products at reasonable prices. The biggest brands are not always the best, that's why we are proud to work with smaller companies as well.

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Who We Are

The Mission

We know how hard it is to perform under pressure. As members of the law enforcement, toughness and accuracy was not just an option, it was a requirement. The stakes were high and we didn't want to let ourselves or our team down. We spent a long time perfecting our equipment to suit our needs and it became a quest for us to find the best optical devices. With Optify our mission is to make this knowledge available, so you can execute at your peak performance.

The Optify team consists of highly trained individuals from a mainly military and policing background but for many hunting is a passion. Located in Cham, Switzerland, we became partners with manufactures all around the globe to bring you the most advanced optical devices available today.
We carefully consider value, price, durability and overall performance of each product before putting it into our store. We try our best to over-deliver in terms of quality, customer support and product availability. Our Mission is to enhance your focus, so you can be as accurate as you need to be.
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Who needs it?

For those who loves the challenge. For those constantly on a journey. For those with passion for their craft. This is for you.


If certainty is required.

Long Range Sharpshooters

If precision is your game.

Sporting Marksmen

If you are competitive by nature.

Military Personnel

If you are a high achiever.

Police Men & Women

If you protect and serve.

How it works

Find your product

Browse our collections. Chances are you won't need long to find a winner.

Make sure it's right for you

Talk to us online or over the phone or visit a local partner. You deserve real experts.

Get it home

Order directly through our online store or pick it up locally at one of our partners nearby.

Tell us your opinion

Write a review. We would love to know what your experience is.

Refer a friend

Get a 5% discount code for both of you. Sharing is caring.

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Our Partners